Google My Business is a crucial part of any digital promotional plan online. This is particularly true when you are trying to appeal to a local consumer base.
When they searching for businesses nearby they will often check reviews of companies like yours. As such, it’s important that you make sure that you have plenty of reviews that potential customers can view and access.
Even negative reviews are better than no reviews at all as you can respond to negative reviews and address any concerns customers have. Furthermore, users are far likely to trust reviews from customers of your company than direct information provided by your website.
Unfortunately, getting customers to write a Google review can be quite difficult. This is primarily because they have to put in a bit of effort to get to your business’s Google review page.
Luckily, there is a way to get customers to your Google review page easily.
You can send customers a direct link to your Google review page – meaning they can post reviews after one simple click.
So how do you create this Google review link for your business to send to customers? Let’s dig in.
Creating Your Direct Google Review Link
Use The PlaceID Lookup Tool On Google
For these steps to work, you will need to make sure that you have a Google My Business Account for your company. It’s easy to set one up and once you have done this you will be able to access your Place ID.
With this, you will be able to pinpoint your company on the map. You can gain your Place ID code here by scrolling to the bottom map and inputting your business name exactly how it is in your business listing. You’ll see a bar where you can fill this in on the Place ID Map.
After your business is displayed on the map, you will then see your full Place ID.
It’s typically a group of numbers and letters which will be about 25 characters long.
You can then copy this code and save it anywhere you like. We recommend creating a Google Doc and storing it there so that it can be accessed later.
Here’s a picture of us copying our Place ID:
Using Your ID
Now that you have your place ID, you will be able to use it to create your Google review link. To do this, you need to use the following:
You must then add your unique place ID that should have already been saved directly at the end of it as part of that URL.
We know that a link this large is a little bit of an eyesore and may put off some users. So, you can consider shortening it using the Google URL shortening tool. To do this simply visit:
From there you will be able to input your original URL and get a smaller, user-friendly one that can be used.
How To Send Google Review Links
Now that you have a great user-friendly link, you can start sending it out to customers. If they are signed into their Google account, a window will pop up that will provide them a simple way to leave a review on Google.
Be aware that under the policies of Google you cannot gain reviews by offering incentives. You can, however, send out an email or text and gently request that customers do review your business. The right CTA can work wonders here and provide the type of results you want.
Just write out your brief email or text message review invitation and copy and paste the direct Google review link at the bottom.
Take It Further
Once you start getting those fantastic positive reviews, you may want to consider utilizing them as part of your campaign. You can do this with Small Thanks from Google.
This is another tool that will allow you to create social media posts or even digital posters around a particularly impressive review that you want other users and followers to see. This is a brilliant way to get more from a great interaction with a customer that other users are sure to love.
Google reviews matter so you want to make sure that you get as many as possible. The more positive reviews you have, the more likely it is that new users will be interested in buying from your company.
2 Step Reviews provides an advanced way of sending your customers a direct link to leave you a review via text message. If you’d like to learn more about it, schedule a call with us today.
Want More Google Reviews?
Customers come and go, but reviews last forever. Try 2 Step Reviews for 30 days free, no credit card required, and see what you can accomplish for your business. Each review is an investment into your next customer.